Hi, I’m Gaurav Pooniwala.
Founder & AI engineer focused on LLM reliability.
Over the past decade, I've built production AI systems - from video generation used by 30M+ users (acquired by Adobe) to RAG and agentic workflows powering logistics and finance products.
I'm now focused on the challenges of LLM observability, human-in-the-loop review, and designing systems that stay reliable in high-stakes environments.
I also collaborate with teams as a consultant, advisor, or senior IC to help design and ship dependable LLM workflows.
How I work with teams
I partner with teams building or scaling LLM-powered products — especially where reliability, workflow design, and human oversight are critical.
- Senior IC and EM roles – hands-on ownership of LLM initiatives where I can shape architecture, direction, and execution end-to-end.
- Consulting – clarifying problems, designing LLM workflows, and helping teams move from prototype to robust, production-ready systems.
- Advisory – supporting founders and leadership on LLM strategy, evaluation methods, and where to introduce (or remove) human review.
- Workshops & speaking – sessions on AI strategy, LLM reliability, failure modes, and practical deployment lessons.
Highlights
Built GenAI video systems used by 30M+ users (acquired by Adobe)
Designed RAG & agentic workflows for finance and logistics products
10+ years building production AI systems with real-world impact
Areas of Expertise
LLM Reliability & Observability
Failure modes, evaluation design, confidence scoring, HITL workflows.
RAG & Agentic Workflows
Retrieval, structured reasoning, routing, multi-step orchestration.
AI Workflow & Process Design
Balancing automation and human oversight across end-to-end pipelines.
Strategy, Leadership & Execution
Zero-to-one product thinking, cross-functional alignment, operational clarity.
Ready to build reliable AI systems?
Let's discuss how I can help your team move from prototype to production.